5 Tips for a Killer Commercial Read

Nailing a commercial read is both an art and a science. It's about more than just a great voice; it's about connecting with the listener on an emotional level in 30 seconds or less. Here are five essential tips to elevate your commercial voiceover game.

1. Understand the Target Audience

Who are you talking to? A conversational, friendly tone works for a millennial audience, while a more authoritative, professional voice might be better for a financial services ad. Tailor your performance to the listener.

2. It’s All About the Pace

Commercials are fast. You need to convey energy and clarity without sounding rushed. Practice varying your pace—speed up for excitement, slow down for emphasis. The rhythm of your read can make or break the spot.

3. Find the “Smile” in Your Voice

Even for radio, a physical smile can be "heard" in your voice. It adds warmth, friendliness, and approachability. Unless the script calls for a serious tone, a smile is your secret weapon.

4. Master the Art of the CTA

The Call to Action (CTA) is the most crucial part. "Visit our website," "Call now," or "Download the app" must be delivered with clarity, confidence, and a touch of urgency. Make it an invitation, not a command.

5. Authenticity Sells

Modern audiences are savvy. They can spot a "fake" announcer voice a mile away. The most effective reads are genuine and authentic. Bring your real personality to the script and speak from the heart. That’s what truly connects.